Lego began production of their popular interlocking plastic bricks in 1949. Since then, they have risen to become one of the most powerful brands in the world, found in a majority of urban households. Their selling point has always been that a child can use their imagination to create just about anything they want. However, they have always limited their audiences with their prices, making it difficult for children to build a collection without their parents breaking the bank.
In that sense, buying Lego’s ‘Creator’ series makes more financial sense. Each kit comes with enough materials and pieces to make 3 different vehicles – a helicopter, glider plane or powerboat. The helicopter feature is especially exciting as it includes parts for a tinted cockpit, adjustable landing gear and a spinning motor.
The colours are bright and appealing, in shades of green, yellow and black. Playing with Lego promotes the development of fine motor skills and improves dexterity. Through play, children learn to share, take turns and understand how different ideas can contribute to the end product.
Playing with Lego can improve a child’s creativity and help them think outside the box. There are endless possibilities to make countless models with the pieces in front of them.